
TRU ALCHEMY IS
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CLEAN
Wholesome, nurturing ingredients blending the best nature and science have to offer
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CONSCIOUS
Responsibly sourced and mindfully packaged for minimum impact on the environment
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KIND
Free of sulfates, silicones, parabens, fillers, GMOs and other harsh ingredients; never tested on animals

SKINCARE, MEET SELFCARE
There are 1,440 minutes in a day—how many of them are devoted purely to you? We invite you to become the alchemist of a deeply soothing, powerfully personal daily ritual that evokes your senses and transforms your skin.

ALCHEMY
al·che·my / 'al-kә-me
Noun: the magical process of combining or transforming everyday elements to create something truly extraordinary.
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ACTIVATED VITAMIN C
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HYALURONIX®
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TRIDROXY ACID BLEND™
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BAKUCHIOL
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LICORICE ROOT
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NIACINAMIDE
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ACTIVATED VITAMIN C
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HYALURONIX®
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TRIDROXY ACID BLEND™
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BAKUCHIOL
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LICORICE ROOT
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NIACINAMIDE
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TRUTH BE TOLD
The Tru Alchemy blog: Mystic wisdom,
modern science + a dash of pure magic